Case Studies.

InfoLaunch

Created a B2B advertising campaign for an Arizona trade show which featured InfoLaunch direct mail, door drops, displays and in-booth collateral materials. InfoLaunch had better than expected results with qualifying leads exceeding a four percent return.

Alpha Fire Company

Created a Telly Award winning television & radio campaign for Alpha Fire Company (the State College Fire Department), aiming to pique female interest and recruitment for the fire Company. The campaign was attributed to quadrupling female recruits. It also helped increase overall membership by 20%, exceeding the federal grant target and was the best increase in membership since 2002. As for qualitative metrics, the ads generated 6 television news stories with multiple airings and three press features in two newspapers.

ORX Rail

In the lead up to the launch of the new ORX website, Loaded Creative developed full-page, back-cover trade advertisements that together acted as a teaser campaign to build reader intrigue and excitement about the unexpected. After the fourth and final ad ran in the two top trade publications, the reveal directed the reader to the new and improved ORX Rail Web site. ORX has had more than expected positive feedback from their current clients and prospective clients as well as outside-the industry viewers. Over 60,000 unique and industry related visitors clicked through the new site within the three months following the reveal.